Turn AI Hype Into Real Business Results
Prof. Bryan Cassady delivers high-energy sessions that show leaders how to work with AI like a teammate—moving from ideas to execution fast.
AI Entrepreneur - International Speaker - Author
Virtual or in-person, Bryan tailors every session to your event goals with clear takeaways, practical tools, and measurable outcomes that deliver results this quarter.
The Impact Promise
Bryan's value goes far beyond inspiration. Every session is designed to create measurable impact with systems, templates, and pilots your team can implement immediately.
40,000+
Years of experience
leaders trained across accelerators, corporates, and universities
20+
25
companies built across EU and US markets
countries reached with international speaking engagements
Internationally best selling author:
24 custom GPTs designed for real-world use
100+ prompts built on proven business and innovation frameworks
AI playbook co-written with 35 AI and business experts
Workshop formats and practical tools included in every chapter
Expert insights and free resources, showing what worked, and what didn’t
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What Makes Bryan Different
AI Entrepreneur - International Speaker - Author
Proven Methods
TRUE NORTH goal setting and SPARKS iteration loop have been field-tested in corporate programs and universities to improve clarity, speed, and quality of deliverables.
Practical Playbooks:
AI-augmented sprints cut five-day workshops to about two days while producing 2-3x more high-quality ideas.
Hype to Impact Promise
Talks focus on measurable outcomes like pilots shipped this quarter and time saved in core workflows.
Immediate Utility
Attendees leave with templates, prompts, and step-by-step checklists they can use the same day.
Trusted Delivery:
Sessions consistently rated highly for clarity, energy, and hands-on value across executive and practitioner audiences.
”Bryan gives step-by-step process plus valuable advice on what to do and what not to do.”
- Larry Cohen
”I really appreciated how practical the talk was. It gave me insights I can immediately put into practice”
- Giovanni Alonso Alvarado Morales
”Bryan is very oriented in helping the audience. Practical and yet cutting edge.”
- Jeffrey Dean Lindsay
”I had many "Wow!" moments as I contemplated the long-run implications for this.”
- Jed Stillman
Trusted by 150+ Organizations
From startups to Fortune 500s, Bryan has trained leaders across industries in strategy, product, HR, L&D, innovation, and IT.
About Bryan
Prof. Bryan Cassady is a Human-AI Symbiosis Expert who has dedicated his career to helping leaders and organizations harness AI for exponential growth
As a proven entrepreneur who has built 11 companies across the EU and US, Bryan combines real-world business experience with cutting-edge AI expertise. His work spans from hands-on startup building to training 40,000+ leaders across 20+ countries.
Bryan is the international bestselling author of "The Generative Organization" (with 30+ co-authors) and "CYCLES," an award-winning system for generating better ideas faster. His frameworks, including TRUE NORTH goal setting and the SPARKS iteration loop, have been field-tested across corporates and universities.
Whether delivering keynotes to thousands or facilitating intensive leadership sprints, Bryan's approach is always the same: turn AI hype into measurable business impact through practical tools, tested methods, and immediate application.
MOST REQUESTED TALKS
The Challenge
With 71% of organizations using GenAI but over 80% seeing no EBIT impact, leaders need a playbook for embedding AI into culture and processes.
The Solution
Bryan shows how to align strategy, people, and AI to build exponential teams and achieve measurable growth.
Available Formats
Keynote: Inspiring overview of what it means to lead a generative organization
1-Day Workshop: Leaders and teams define a TRUE NORTH, run lightweight experiments, and build momentum
2.5-Day Sprint: Leadership aligns strategy, creates use case portfolio, and leaves with tested pilots and adoption metrics
The Generative Organization: Leading with AI Without Losing the Human
AI as Oracle or Muse? Working with AI as a Teammate
The Challenge
Most companies use AI as an oracle, ask a question, get an answer, move on. It's efficient but rarely effective.
The Solution
Bryan flips the script, showing how to use AI as a muse that sparks new directions, challenges assumptions, and amplifies creativity.
Available Formats
Keynote: An engaging talk on the mindset shift from oracle to muse
1-Day Workshop: Teams use the SPARKS model to reframe challenges, brainstorm with AI, and build first-draft solutions
2.5-Day Sprint: Cross-functional groups run structured innovation sprints, generating bold ideas, testing with AI, and preparing pilot workflows
Signature Moment:
The "Eat THE Babies" Example - Bryan shares the infamous AskDelphi story where AI suggested eating babies "if you're really hungry," connecting this absurd failure to why leaders must set a TRUE NORTH for principled AI decisions.
Audience Takeaways:
Set a TRUE NORTH to guide AI choices and trade-offs
Learn how to analyze systems for exponential growth
Step into your role as storyteller and change leader
Audience Takeaways:
Spot and avoid common AI traps like overconfidence and bias
Use AI as a creative partner, not just a search engine
Apply SPARKS to unlock better, bolder ideas
Harness generative AI to accelerate innovation at scale
Signature Moment:
Picasso's Muse - Bryan tells how Picasso relied on a muse to reframe his art, then connects it to today's digital muse: AI.
3 TYPES OF EVENTS
Provide a general summary of the services you provide, highlighting key features and benefits for potential clients.
OPTION 1: KEYNOTE OR INTERACTIVE KEYNOTE
Purpose:
A focused session that energizes your event and equips participants with quick wins to take back.
OPTION 2: KEYNOTE + WORKSHOP (FULL DAY)
Purpose:
A full-day experience combining inspiration with hands-on application.
Purpose:
An intensive, facilitated sprint to create lasting change and pilot solutions.
OPTION 3: AI SPRINT (2-2.5 DAYS)
What's Included:
Live demo using the SPARKS iteration loop
TRUE NORTH alignment exercise
Takeaway: one-page checklist and AI Toolkit
Follow-up email with links and compact prompt set
Best For:
Industry conferences, internal trainings, leadership kickoffs, all-hands meetings
Duration: 20-60 minutes
What's Included:
Morning keynote plus afternoon workshop
Team breakouts to define a TRUE NORTH and map AI use cases
Guided SPARKS sprint to test first drafts with AI
Two toolkits: GenOrg Toolkit + Pitch Review App
Q&A office hours for leaders and team leads
10 digital book copies of CYCLES and The Generative Organization
What's Included:
TRUE NORTH set at the organizational or BU level
Use case portfolio creation and adoption plan with metrics
Build and test 2-3 pilot workflows with SPARKS accelerators
Full resource pack: slide decks, prompts, templates, checklists
Access to AI for Innovation toolkit (356 tools + 23 GPTs for 90 days)
Customized book option with your logo for a book drop
Post-event support to review results and define next steps
Best For:
Leadership offsites, functional summits, enablement days
Duration: Full day (6-8 hours)
Best For:
Leadership teams, transformation programs, innovation initiatives
Duration: 2-2.5 days intensive
Note from bryan
Get in Touch
We'd love to hear from you! Reach out via email, phone, or book a meeting with us to discuss your needs.
Contact
123-456-7890
events@genorg.ai
Book a 1-1 with Bryan
bryancassady.youcanbookme.com
More information
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